Founder Profile
Khush Viroja
Founder & Chief Executive Officer (CEO)
🏢 Industry Network & Affiliations
- ✔NeuriGum Paints (Founder & CEO)
- ✔Gujarat Contractors' Supply Council
- ✔Construction Materials Dealers Network
- ✔Jamnagar Industrial Commerce Circle
- ✔Pan-India Wholesale Distribution Network
Khush Viroja
Founder & Chief Executive Officer (CEO)
“When a contractor can order directly from the factory and receive consistent, lab-verified paint on-site — that is when manufacturing becomes a true competitive advantage. That is what we built NeuriGum to be.”
Core Leadership Scope
- Spearheads overall business strategy, commercial expansion, and financial planning at NeuriGum Paints.
- Designed and implemented automated inventory controls and real-time dealer dispatch systems, reducing logistics lead times by over 40%.
- Pioneered the 'Direct Factory-to-Site' wholesale supply channel, enabling contractor clients to save significantly on standard distribution markups.
- Established regional business hubs and distributor frameworks across major Tier-1 and Tier-2 Indian cities including Mumbai, Ahmedabad, Surat, and Rajkot.
- Built and scaled NeuriGum's cloud-based ERP system to coordinate raw materials, production batches, and distribution channels across multiple states.
- Leads company branding, digital marketing, and direct-to-contractor sales initiatives, growing the NeuriGum partner network to 500+ active dealers.
- Drives data-driven decision-making for procurement, pricing strategy, and new market entry planning.
Career Milestones
Foundation of Commercial Strategy
Joined the family manufacturing business with a focus on modernizing how NeuriGum reaches its customers — studying supply chain gaps and laying the groundwork for a leaner, direct-delivery model.
Digital Operations Overhaul
Built NeuriGum's internal cloud-based ERP from scratch to coordinate production batches, raw material procurement, and dealer dispatch — replacing manual records with real-time digital tracking.
Direct-to-Site Supply Model Launch
Launched NeuriGum's factory-direct wholesale channel, establishing direct contracts with construction contractors and project managers — eliminating unnecessary middlemen and reducing cost to site.
Multi-State Dealer Network Expansion
Grew NeuriGum's dealer and distributor footprint across Gujarat, Maharashtra, and Rajasthan — onboarding over 500 active paint trade partners through a structured outreach and pricing framework.
Brand Growth & National Supply Scale
Opened regional warehousing in Mumbai, Ahmedabad, and Surat. Advancing NeuriGum's commercial reach into Tier-2 cities and negotiating bulk supply contracts with large real estate and infrastructure developers.